The Beagle Freedom Project and the Cruelty Cutter App

Beagle running on a path through the grass

The Beagle Freedom Project is a non-profit organization whose mission is to rescue and rehome animals used in experimental research. That research may involve animals in testing cosmetics, food items, pharmaceuticals, and other things. The project began in 2004 in Los Angeles, Ca. In 2010, the group, then known as ARME (Animal Rescue, Media & Education) took in two beagles presented to them by a California research laboratory. The group posted videos of the dogs’ first taste of freedom and it went viral. Hence, the new name Beagle Freedom Project. You can view the video below (be sure to have a box of tissues handy…).

Now, the Project would like your help in identifying products that use animal testing and then… not buying those products. In order to help you do this, they’ve developed an app called the Cruelty Cutter. The app is a way to scan products you purchase in which you’ll get an immediate response back regarding its animal testing status. The app still needs to make some updates to be compatible with newer Android or Apple smartphones, it will definitely give you the information you need to help you make wise purchases.

The app works by scanning an item and telling you what it knows. If it is unknown you can request product status through email (choices include Gmail, Outlook, Email, or PayPal) or you can search for an alternative by company or category. For each request, you get
Doggie Dollars” which you can use to redeem for discounts and special promotions on cruelty-free products from the Beagle Freedom Project’s monthly sponsors. You can “boycott” products tested or use your own social media accounts to “bite back” against a company or “share” a new product from a company that doesn’t test on animals. Each time you do an action with the app you’ll receive those Doggie Dollars.


Other apps you might look into include Cares: Go Cruelty-Free, Bunny Free (through PETA), Tokki – Find Cruelty-Free Brands, Choose CrueltyFree (out of Australia), and others.

We’d love to know your thoughts on these apps and which ones you use and recommend.

Photo by Artem Beliaikin from Pexels